After building the bike ridden by the first American to win a stage in the Tour de France (Davis Phinney in 1986), Ben Serotta could have gone mass market. Instead, he continued to craft a limited number of frames by hand. Now, Serotta has created the world’s first custom carbon-fiber bike. Valued for its strength, light weight, and ability to absorb vibrations, carbon fiber has become the ride of choice for those willing to pay up for aerospace technology. Each is built to the exact measurements and riding style of the cyclist, and like a bespoke suit, the fit is perfect. That means the handling is sublime, whether you’re powering up a climb or swooping down a hairy descent. Finished bikes weigh in at a Lance-worthy 15 pounds, and each one gets an individualized paint job and a price tag around $11,000. See you at the front of the peloton. serotta.com
